Casino Web
Casino Web
Casino Web
A web app linked to the Stanleybet product, showcasing all of the casino games the business has to offer
A web app linked to the Stanleybet product, showcasing all of the casino games the business has to offer
The Brief
The Brief
The Brief
Stanleybet wanted to create a Casino platform, integrated alongside their Sportsbook, to allow a seamless experience between the two types of use cases.
The Casino would utilise a slightly different colour scheme to enable this product to have it's own identity, and taken research from other Casino products, meant that the UI would reference a real life experience
Stanleybet wanted to create a Casino platform, integrated alongside their Sportsbook, to allow a seamless experience between the two types of use cases.
The Casino would utilise a slightly different colour scheme to enable this product to have it's own identity, and taken research from other Casino products, meant that the UI would reference a real life experience
Stanleybet wanted to create a Casino platform, integrated alongside their Sportsbook, to allow a seamless experience between the two types of use cases.
The Casino would utilise a slightly different colour scheme to enable this product to have it's own identity, and taken research from other Casino products, meant that the UI would reference a real life experience
Approach
Approach
Approach
Working closely with the developers, we established a different set of breakpoints, and enabled in game betting.
The content would be highly visual, using thumbnails supplied from third party providers, and integrating their images via the API. The experience would be within the Stanleybet container, and would offer thousands of options for the user to play with.
Working closely with the developers, we established a different set of breakpoints, and enabled in game betting.
The content would be highly visual, using thumbnails supplied from third party providers, and integrating their images via the API. The experience would be within the Stanleybet container, and would offer thousands of options for the user to play with.
Working closely with the developers, we established a different set of breakpoints, and enabled in game betting.
The content would be highly visual, using thumbnails supplied from third party providers, and integrating their images via the API. The experience would be within the Stanleybet container, and would offer thousands of options for the user to play with.
THE PROCESS
THE PROCESS
Library Components
Library Components
The library lives independently from the Sportsbook content, but would follow the same organisation process as all of the other design systems.
Assets would be dissected throughout various areas of the product, and we would ensure that the user gets the best visual experience what ever viewport they accessed the site through.
The library lives independently from the Sportsbook content, but would follow the same organisation process as all of the other design systems.
Assets would be dissected throughout various areas of the product, and we would ensure that the user gets the best visual experience what ever viewport they accessed the site through.
Core Screen Handover
Core Screen Handover
The core screens would show different user states, showcasing all of the content provided by ourselves, as well as where the third party providers would be showcasing via an iFrame. The screens would outline both mobile, desktop and all sizes in between, and ensure that the content is clearly laid out.
The core screens would show different user states, showcasing all of the content provided by ourselves, as well as where the third party providers would be showcasing via an iFrame. The screens would outline both mobile, desktop and all sizes in between, and ensure that the content is clearly laid out.
The Designs
The Designs
The Designs
The live site will only be showcased through the Stanleybet theme, and stay true to the core brand values, whilst also presenting its own creative stamp. The product is highly appealing, and measured the success through thousands of monthly repeating users, accessing the fast paced betting environment.
The live site will only be showcased through the Stanleybet theme, and stay true to the core brand values, whilst also presenting its own creative stamp. The product is highly appealing, and measured the success through thousands of monthly repeating users, accessing the fast paced betting environment.
The live site will only be showcased through the Stanleybet theme, and stay true to the core brand values, whilst also presenting its own creative stamp. The product is highly appealing, and measured the success through thousands of monthly repeating users, accessing the fast paced betting environment.
