Creating Brand Identities
Creating Brand Identities
Creating Brand Identities
Creating logo's & brand assets for businesses of all sizes and varied industries
Creating logo's & brand assets for businesses of all sizes and varied industries
The Brief
The Brief
The Brief
Over the past year, I have helped build brand assets for businesses of varied sizes.
It was enjoyable to generate ideas and present the clients with concept variations in the early stages, which progressed to eventually providing them with a set of Brand Guidelines.
Over the past year, I have helped build brand assets for businesses of varied sizes.
It was enjoyable to generate ideas and present the clients with concept variations in the early stages, which progressed to eventually providing them with a set of Brand Guidelines.
THE PROCESS
THE PROCESS
Idea Curation
Idea Curation
When dealing with each individual client, I would communicate with them, understand their identity and business persona, and how they would like to be presented to their target audience. Through the ideation process, I would provide a series of concepts, exploring colour, iconography and different bespoke options.
When dealing with each individual client, I would communicate with them, understand their identity and business persona, and how they would like to be presented to their target audience. Through the ideation process, I would provide a series of concepts, exploring colour, iconography and different bespoke options.
Brand Packs
Brand Packs
Once the client was happy with the concept, then I would create a brand documentation for them, outlining all of the details they need to know in order to move forward, and how they utilise the various components. I will also then go on to export each of the logo variations, in a range of sizes & file types to ensure the client would not need to follow up with any further exports after completion.
Once the client was happy with the concept, then I would create a brand documentation for them, outlining all of the details they need to know in order to move forward, and how they utilise the various components. I will also then go on to export each of the logo variations, in a range of sizes & file types to ensure the client would not need to follow up with any further exports after completion.
Client Creations
Client Creations
